Dave’s blog: The power of people

If you’re in a business with a service component, your people are everything.

The guy featured in this video, Ray Mikus, owns Green Light Real Estate in Montpelier. Ray’s a friend of mind, and had me make profile videos of his agents.

The idea is to “introduce” customers to the people they will be working with to buy or sell a house. This is the opening step to a relationship that will hopefully take off and continue. These relationships are critical for his business.

There’s no shortages of businesses and professions that should find this kind of video useful: Gyms, massage therapy clinics, car dealerships, physical therapy, counseling, marketing, child care, financial services — really any business where the employee and client is entering into a sustained relationship, and trust and chemistry are important.

More blog posts at davecaptures.com.

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